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| Jetzt ist der Name "Pentax" ganz weg... https://www.pentaxians.de././40456504nx51499/small-talk-f33/jetzt-ist-der-name--und-quotpentax-und-quot-ganz-weg-t7879.html |
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| Autor: | bbohl [ Sa 5. Apr 2014, 18:17 ] |
| Betreff des Beitrags: | Jetzt ist der Name "Pentax" ganz weg... |
Jetzt ist der Name "Pentax" ganz weg... zumindest von den Kompaktkameras: *** Der Link ist nur für Mitglieder sichtbar. Bitte registriere Dich, oder logge dich ein. ***
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| Autor: | Dirk [ Sa 5. Apr 2014, 18:29 ] |
| Betreff des Beitrags: | Re: Jetzt ist der Name "Pentax" ganz weg... |
Nun ja, das war ja bekannt. Schau mal hier das Interview auf der diesjährigen CP+, besonders Frage 15: http://www.pentaxforums.com/news/cp-201 ... japan.html ... The Pentax name for SLRs is very important to us. It has a very long history. The Pentax brand name will remain. The marketing impact by changing a company name is not always a negative impact. For example, there are some Rocoh branded imaging products that are well known such as projectors and 3D printers in Europe. By also using the Ricoh name, there will be a possibility to connect the two brands, which will help growth and bring positive impact. We have not seen a negative impact in sales. In fact, now we can use the Ricoh sales channels in some countries to sell Pentax products where they were not available before. Question 15: Which camera products will continue under the Pentax brand name, and which ones will use the Ricoh name? It depends on the model. It’s not a matter of category, but by product. One compact can have the Ricoh name and the other the Pentax name. ... |
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